Our approach
The projects of the Foundation directly contribute to the well-being of the local population. This includes healthcare, housing, and education. Through our own oversight, the Fair Grounds Foundation can directly invest in projects on and around the tea plantations.
Funds are generated through the sale of tea. For every kilogram of Tea of Life tea sold, €0.25 goes to the Foundation. Additionally, the brands Art of Tea Collection and Urban Tea Garden make a significant contribution of €0.50 per kilogram. Additionally, Frellsen contributes €0.30 per kilo.
The Fair Grounds Foundation in numbers
In collaboration with local contractors, many beautiful projects have already been realized.
Project selection
The Fair Grounds Foundation is an initiative of Axxent Masters in Tea. The foundation aims to improve the living, working, and overall conditions in tea-producing countries.
The selection of projects always involves consultation. Once a choice is made, the owner of the tea plantation is asked to create an investment plan and commit to the careful implementation of the project. To ensure the commitment of the plantation owners, a nominal financial contribution is requested for this purpose.
Partnership and long-term collaboration are prioritized in all projects.
Projects
The Fair Grounds Foundation was established in 2009 to give back to the families on and around the tea estates. Over the past years, various projects have been implemented in Sri Lanka. Since 2021, we have also initiated projects in India through the Fair Grounds Foundation, including the construction of a pharmacy.